We Are Ha!PR ... You Can Be Too
(Uncommommon Noun; Ha! - The sound of discovery and fun - a! - Adapting to an A.I. future - PR - Telling your story)

We are a multifaceted media space, we consult, we create, we communicate; helping audio brands, creators, and organisations thrive in a fast-changing landscape. From rising talent, podcasters to major media networks and blue chip business, we offer bespoke consultancy and hands-on support across content, communications, and talent development. Whether you’re launching a new project, managing reputation, or looking to scale your audience, we bring experience, insight, and energy.

What We Do:

Radio/Audio Consultancy: Providing support for broadcasters, podcasters and audio teams to grow audience, improve their sound and achieve their potential.

Corporate Communications: We design agile strategies for both crisis response and long-term press management — keeping you in control of the narrative.

Artist & Talent Management: From personal branding to career development, we help creators and talent cut through the noise and build lasting impact.

**SOMETHING NEW**AI in Media: We’re at the forefront of AI’s role in editorial, production, and business strategy — helping you harness its power while staying human-first.

GORDON DAVIDSON

Founder & CEO of Ha!PR is a multi-award-winning broadcast executive with over 30 years’ experience in UK and international radio, consistently delivering audience growth, creative innovation, and critical acclaim at both local and national levels.

At the BBC, Gordon provided editorial leadership and strategic direction, transforming content, growing listenership, and championing diverse audiences in line with public service goals. Over the last few years, Gordon has been focused on AI development in broadcasting, from a business, editorial and ethical perspective.

Beyond the BBC, Gordon has led programming at iconic stations such as Kerrang! Radio, where he secured a Sony Gold for UK Station of the Year, and held senior roles at Radio Clyde, Century FM and uring his time as Group Content Director for the Local Radio Company, he was responsible for more radio stations in the UK than any other programmer.

Gordon has designed and delivered 1000's of hours of training, consultancy, and content across the globe—from Scandinavia to Singapore—supporting broadcasters with programming strategy, digital development, and organisational change.

When not immersed in radio, he, somewhat reluctantly, admits to being part of a UK Top 40 hit

BROADCAST CONSULTANCY:

Grow Your Audience. Maximise Your Revenue. Unlock Your Station’s Potential.

If you're ready to elevate your output and grow your audience, we’re here to help. As experienced radio consultants, we support you at every level—from strategic planning to operational delivery—with tailored insight that drives real results.

Whether you're looking to refine your station’s format, coach your presenters, or strengthen your market position, we bring the passion, experience and practical solutions to turn your vision into action.

Areas we regularly support include:

Market positioning and audience targeting
Station formatting and audio architecture
Presenter/Production/Editoral coaching (1-to-1 and team sessions)
Campaign planning, marketing and promotions

No two stations are the same. That’s why we start with one question:

What does success look like for you?

Want to sharpen your sound and grow your listener base? Get in touch today and let’s start a conversation.

Stronger Teams. Smarter Thinking.

To thrive in today’s media landscape, you need a high-performing team—creative, confident, and capable of leading change. That’s where we come in.

We’ve developed and delivered thousands of hours of bespoke training for stations across the UK, covering everything from editorial excellence to time management and team leadership. We also provide executive coaching, helping managers lead with purpose and build positive, productive team cultures.

Our training areas include:

Production and editorial skills
Time management and creative problem-solving
Executive coaching and leadership development
Culture, performance and team dynamics

All our training is tailored, to help you and your team build the mindset, skillset and strategy to achieve it.

Ready to invest in your team? Let’s discuss a bespoke training programme that works for your business.

Media, Marketing & Press Management.

Our media management team offers a complete press and PR solution—covering everything from crisis communications and media training to day-to-day public relations support. With a team of seasoned former journalists from the BBC and commercial sectors, alongside marketers who’ve worked with some of the world’s biggest names in music and entertainment, we bring credibility, creativity, and calm under pressure. Whether it’s managing your social media presence, crafting impactful press releases, coordinating events and product launches, or preparing you and your team to handle media moments—big or small—we deliver it all with professionalism and discretion. So you can stay focused on what you want to be famous for.

Our Media Management Services Include:

Day-to-Day PR Support
- Press office services including media enquiries, story pitching, and stakeholder relations
- Internal communications strategy and messaging
Social Media Management
- Content planning, writing, and scheduling across all major platforms
- Community management, audience engagement, and crisis moderation
Press Release & Copywriting Services
- Professional press releases that get noticed by journalists and editors
- Blog posts, newsletters, bios, and website content tailored to your tone of voice
Event & Product Launch Support
- Media planning, coverage coordination, and on-site support
- Guest list management, influencer outreach, and follow-up PR
Strategic Media Campaigns
- Creative, results-driven campaigns tailored to your goals
- Targeted outreach to national, regional, and industry-specific media
Brand Positioning & Messaging
- Helping you define your story and what you want to be known for
- Consistent messaging across all platforms—from press to socials to live interviews
Crisis Communications & Reputation Management
- Rapid, discreet response during PR emergencies
- Clear, confident messaging that protects your brand
Media Training & Interview Preparation
- One-to-one and team workshops tailored to your industry
- Former BBC and commercial journalists simulate real interview scenarios

Want to discuss you needs in more detail? Get in touch today and let’s start a conversation.

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GEN. A.I. IN BROADCASTING, CONTENT GENERATION & JOURNALISM

Media organisations are under increasing pressure to deliver more content, faster, across multiple platforms— all while facing shrinking budgets, staffing concerns, and audience fragmentation. The rapid rise of AI presents both a solution and a challenge: while it offers tools for automation, personalisation, and efficiency, it also raises ethical questions and often triggers staff resistance. With hands-on experience across editorial and operational AI integration—from Scandinavia to Singapore—I can help guide media teams through this transition. From identifying AI applications that reduce workload without compromising creativity, to designing ethical frameworks and training that build trust and confidence, I support teams in adopting AI thoughtfully and effectively—ensuring technology enhances rather than replaces journalistic integrity.

AI Integration Support Includes:

AI Strategy Development
- Assessing your current workflows and identifying areas where AI can create efficiency or unlock new opportunities.
Team Training & Confidence Building
- Delivering tailored workshops that demystify AI and help teams understand its role as a supportive tool, not a replacement.
Ethical AI Frameworks
- Helping organisations build and implement ethical guidelines around bias, transparency, consent, and editorial control.
AI Content Applications
- Supporting use of AI for content summarisation, re-versioning, voice cloning, transcription, translation, and split-link delivery.
Change Management
- Supporting leadership and staff through the cultural and operational changes that AI introduces, with a focus on communication and buy-in.
Cross-Platform Optimisation
- Using AI to repackage content for social media, smart speakers, podcasts, and digital platforms to maximise reach and engagement.
Ongoing Evaluation & Feedback Loops
- Setting up practical systems for monitoring AI performance, capturing staff feedback, and refining implementation over time.